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How to personalise your marketing content to increase revenue?

Personalising your marketing efforts to your target customer persona reduces your acquisition costs by as much as 50% and lift revenues by 5% to 15%. (Smart Insights Ltd)

At the most basic level, businesses use ‘Firstname’ and variable subject lines to personalise emails. However, why stop there? More advanced businesses use personal information that includes; full name, industry sector and past purchases to create personalised customer experiences. “62.27% of customers feel happy and excited to respond to a specially tailored message from the seller”. (Smart Insights Ltd)

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Top tips for service desk optimisation. How happy are your customers?

When asked what sources of information people rely on when making purchasing decisions, 55% of people said through word-of-mouth. Delighting your customers should therefore always be one of your top priorities.

Luckily, the service desk is a place which should be all about delighting customers.

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Are MSP’s missing the perfect opportunity to engage with their target audience?

MSP’s were hit hard when the COVID-19 pandemic forced thousands of businesses to implement remote working conditions. Although the initial panic has subsided, MSP’s are continuing to Support clients with their remote capabilities, including those who are settling into this new ‘isolated’ way of life.
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MSP Customer Retention Strategies

The global Coronavirus pandemic has unexpectedly created a scenario of immediate reliance on remote working, home working and cloud IT systems.

Businesses have frantically had to respond and adapt to remote working solutions. As an MSP I’m sure you will have seen this first-hand. (more…)

The challenges of implementing an RMM and how to address them

Remote monitoring and management is great. It allows MSP’s and IT teams to shift from being reactive to proactive, monitor issues and take brisk action before errors develop. However, implementing an RMM isn’t without its challenges. Below we share 6 of the key challenges, have you faced any of these? (more…)

Do you have an effective NOC in place to support your growth?

Partnering for NOC is an attractive alternative to MSPs who are serious about scaling up.

Central to your ability to scale up, and underpinning your entire managed services operation, is the Network Operations Centre (NOC). It is the bridge of your ship, monitoring and managing your clients’ IT infrastructures to keep them running smoothly and efficiently – and enabling issues to be detected and resolved before they impact client business operations. (more…)

Five ways to achieve top MSP performance in 2020

Don’t forget to add any thoughts or points you find in this article to your 2020 todo list!

1. Mature Cyber Security Solution

An obvious point and one that many MSPs already have solutions in place for, but how mature is that solution? We believe a mature Cyber Security solution should include:
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Why MSPs should take a more ‘creative’ approach to hiring

Just in case you have not experienced this directly yourself – it’s official: demand for tech talent will keep the labour market tight through 2019, according to the newly released CompTIA IT Industry Outlook 2019

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Vertical specialist or horizontal generalist: where’s the value for MSPs?

Specialising in a vertical market can be an effective way of competing in a crowded managed services market. Yet, it’s not an automatic choice. According to a recent survey, some two-thirds of MSPS don’t ‘verticalise’.

We consider the pros and cons – and set out 10 questions you need to ask yourself if you’re thinking about taking a vertical market focus.

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Ten ways to ensure you are a top performing MSP in 2019

How can you ensure that your MSP business is in the ‘Golden Quintile’, a term used in a recent survey by IT Glue to represent the 20% of MSPs in their survey who reported not just growing revenue but also enjoying high margins (in excess of 20% net margin).

The route to growth is relatively easy to map; the route to profitable growth is much more challenging – as I found out myself.

So here is my advice to ensure your growth turns out to be is profitable rather than problematical. (more…)